Spring-Summer 2026 Campaign

Rabanne presents The Wakening, the Spring–Summer 2026 campaign — a vision of suspended possibility.

The campaign translates the tensions and contrasts within the collection into an imagined space poised between idyll and unease. Echoing the atomic undercurrents of the 1950s — a decade balanced between radiant optimism and quiet anxiety — glamour and disruption coexist in a fragile equilibrium.
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A group of young individuals gathers in contemplative stillness, suspended at the edge of change.
The atmosphere feels charged, as if before a storm. Colour heightens the mood, casting an ethereal yet subtly dystopian glow over scenes of cinematic allure and fleeting escapism.

Through this interplay of serenity and tension, Rabanne reaffirms its ethos: audacious,
culturally attuned, and forever evolving.
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CREDITS :

Artistic direction : Julien Dossena
Photographer : David Sims
Styling : Marie Amélie Sauve
Creative direction : Bruce Usher
Casting : Piergiorgio Del Moro
Model : Selena Forrest, Award Odhiang,
Ella Dalton, Silouane Vongkhamchanh, Mack Karpes
Hairstylist : Paul Hanlon
Make Up Artist : Hiromi Ueda