High Summer 26 Campaign

From Rocinha to Rocío, the rhythm doesn’t travel in a straight line. It shifts. It slows. It settles deeper in the body. After Sunset to Sunrise, Rabanne unveils The Pulse — a new chapter shaped by the heat and ritual of Southern Spain. Where Rio was release, Andalucía holds tension — slower, more controlled, the energy contained yet deeply charged. Marking sixty years of Rabanne, this chapter returns to the Spanish roots of its founder, and to his enduring fascination with the body in motion.

In Andalucía, spring heightens everything. Between Semana Santa and the Feria, nights stretch, bodies draw closer, the air thick with anticipation. Flamenco lives here. Rooted yet evolving, it is carried by a new generation who honor its legacy while pushing it forward — immediate, alive. This tension echoes Rabanne.

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Paco Rabanne’s vision centered on movement — how the body captures light, how it creates presence. Metal against skin. Shifting reflections. Silhouettes that intensify sensation. You don’t just see it. It registers before you name it.
The Pulse begins before the night — in shared rituals of preparation, where beauty is already in motion. Then the rhythm builds. Flamenco tightens, holds, then releases — precise, grounded, physical.

At the center, Carmen Avilés embodies both clarity and depth, alongside the Farruquito lineage, carrying an unbroken continuity.
Around them, a new generation of Andalusian artists reshapes flamenco from within. And Mitch, recently nominated for Best New Actor at the Goya Awards, introduces a contrasting energy — instinctive, unformed, open. The music, shaped with Yerai Cortés, follows the same arc — tightening, holding, then releasing. The journey leads to El Rocío — where the intimate becomes collective, almost devotional. At a certain moment, everything aligns. No signal. Just shared intensity.

This is where Rabanne takes form — within that same current. Fashion and beauty move as one expression of the body. More than a campaign, The Pulse reflects Rabanne’s ongoing dialogue with culture, community, and emerging voices. From Rio to Andalucía, the form evolves. The pulse remains.

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