High Summer 25 – Sunset to Sunrise
A tribute to Rio’s funk, its people, and the power of the Baile.
Enter a world built from rhythm, resilience, and relentless reinvention.
Honoring Monsieur Rabanne’s passion for fostering Afro-Caribbean music and funk artistry, La Maison turns its gaze - and its ears - to the heart of Rio de Janeiro’s vibrant funk culture.
Directed by Emmanuel Cossu and photographed by Melissa de Oliveira, the campaign orbits around Melissa’s world. A visual artist born in Morro do Dendê, her work captures the codes of Rio’s urban life with rare subtlety: Grau stunts, favela beauty rituals, the quiet and expressive language of hair, gesture, and dress. She didn’t just shoot this story. She opened it up.
LONG DRESS IN CROCHET
1969 SHELL DISCS NANO BAG
CROPPED TOP IN GRADIENT ASSEMBLY
BLUE SPARKLE NANO BAG
Credits:
Special Thanks
To Favela da Rocinha, for welcoming us with such warmth.
To the artist Melissa de Oliveira, whose work served as an aesthetic inspiration for the creation of this film.
Creative Direction Rabanne : Julien Dossena
Creative Concept : Sunbelt
Creative Direction : Alexia Niedzielski & Mari Stockler
Director : Emmanuel Cossu
Photography : Melissa de Oliveira
Voice : Ludmilla
